![]() ![]() ![]() You may provide your opinion as long as it is clearly stated as such. Any claims you make must be backed up with evidence.Violating it is the easiest way to get banned, or at the very least have your video removed. Thumbnail image should be JPEG or PNG in 16:9 aspect ratio and a minimum of 1280 x 720 (1920 x 1080 is best).Īside from that, you should also pay attention to Amazon’s Content Policy.Acceptable file formats include 3GP, AAC, AVI, FLV, MOV, MP4, and MPEG-2.Your video must be entirely in English.That said, there are a few specific technical requirements to keep in mind: In terms of how you produce your video, you’re really only limited by your imagination. Use this as an opportunity to sneak some keywords into the title and body wherever you can.Īs of right now, this is 100% white hat, so as long as you do not submit a fake review or use any shady services that promise to hack videos onto your listing, you will be safe. Just fill out the form and it’ll get uploaded. What they need to do is scroll down to the videos section (underneath BSR) and upload your video. You need to have a friend or family member with a different account do this. ![]() Important caveat: you can’t do this under your account. You still need to be Brand Registered for that.īut as of today, what you can do is add your video under the “Amazon Video Shorts” section of your product listing. To be clear, you won’t be able to upload a product video that appears at the top of your listing. Can I Upload a Product Video Without Being Brand Registered? With advances in camera, editing, and lighting technology, product videos have become super reasonable. Thankfully, high-quality product videos are cheaper than ever to produce. Your only costs include producing the video itself. What Does It Cost?Īdding a video to your listing doesn’t cost a dime. The video should appear in the product detail page for all related ASINs, as long as there are no more than six images already assigned. Once it’s approved, its status will show as “live”. The review process can take up to a week, or sometimes longer. Click Submit and then wait for Amazon to approve your video.Enter a title and then select which ASINs are related to the video.Click on Upload Video, then select your video file.From the dropdown menu, select Upload & Manage Videos.Here’s how you upload a video to your listing: How to Upload a Video to Your Amazon Product Pageįrom here on, we’re going to focus the information in this guide to help brands selling on the Amazon marketplace through Seller Central. (If you’re not part of these two groups, there is a workaround― more on that below). Video is available under A+ Content in Vendor Central. Vendors, who are brand-owning manufacturers that sell wholesale to Amazon.Videos are available under A+ Content in Seller Central. Marketplace sellers, who own a brand registered under Brand Registry, and who have a professional selling account.To have access to them, you need to be part of one of these groups: Product videos are not available for everyone. If your video clearly states what the product is and what it isn’t, far less people will mistakenly buy your product thinking it does or has something that it doesn’t. Well one often overlooked benefit is that it will help filter out people who should not buy your product. How many people have bought your product and left a bad review, but it was because they misunderstood what your product was? Yep, I’ve had that one too many times. And we all know how decisions are made largely based on emotion rather than logic. Product videos are the next best thing because they offer a deep level of interactivity with customers.Ĭustomers will receive a large amount of information quickly and videos will trigger the customer to develop an emotional response to your product. In fact, interacting with the product in person is the number one reason why customers might prefer shopping in person over ordering online (especially in the case of apparel). But how?Ī few reasons: it helps customers understand your product and brand, builds a relationship with them, and communicates your product to an audience with a really short attention span.ĭespite how advanced modern ecommerce has become, nothing will come close to the experience of interacting with a product in person―touching it, holding it, testing out its features, and so on. ![]() Ok, so we already mentioned that it skyrockets your CR. 10 Get Out There and Start Filming! Why Should You Have a Product Video in Your Amazon Listing? ![]()
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